We manage your site and marketing for you.

Building Your Schools Reputation

Does a preschool or kindergarten need a brand identity? Yes!

People open schools for lots of different reasons, not the least of which is to create a place where children get a great head start on their lives.

A private school, created with the interest of children in mind, is still a business that needs "customers" to survive. And having a good reputation is good for business.

A brand that reflects your value is a positive influence on prospective families.

The main idea of branding is to help people outside your school know how great it is inside your school.

Let's help new families learn how great it is in your school.

Exclusivity

Schools in Tokyo's 23 Wards

To be fair with our marketing, we only work with one school per ward (Ku) in Tokyo.

Parents are looking for schools online, starting with the major search engines, and we center your school's marketing around the location.

Outside of Tokyo

We use a "geographic fence" of 20 km for schools outside Tokyo to ensure exclusivity.

Website

Your school's website is the main component of your marketing plan. So your website needs to meet various requirements, such as fast loading speed, high accessibility scores, unique and accurate information, and structured data to appear in search results.

Your site will package includes:

• Web site design and hosting
• Monthly homepage updates
• Accessibility auditing
• Backups and data security updates
• Privacy and General Data Protection Regulation (GDPR) compliant analytics
• Sitemap updates and submissions
• Structured data in the site's code for better search engines indexing
• Database of all of your content, media, and history of changes

Most importantly we do all of this without you having to ask.

Social Media and GBP

If used correctly, social media posting increases exposure and can help search engines learn more about your school.

However, it is crucial but often overlooked to tell search engines which social media accounts belong to your school. This process links your school, the homepage, and any social media accounts you use.

GBP - Google Business Profile

In one recent survey, up to 77% of searches end on Google Maps when searching for local businesses. Gain control of your results in Google Maps through your Google Business Profile (formerly, Google My Business.)

Google Maps listings are often at the top of search engine results pages above paid and organic searches.

ECE Keyword Marketing

Early Childhood Education is a vast field with different pedagogy and diverse methods influenced by region, history, and cultures.
As an international school in Japan, you are competing with other international schools and Japanese schools.

Writing your school copy (the text on your homepage) to accurately reflect your school values and teaching styles is essential in reaching prospective parents. It also makes it easy for search engines to parse and correctly categorize your school.

Also, depending on your school's mission, your school copy may need to appeal to audiences in multiple languages.

Sites for Schools does copy editing and copywriting for your school in English and copy editing in Japanese. Please ask us about other languages.

Local SEO

Did you know your search for "international schools" will show different results than mine?

Search engines and search algorithms are constantly evolving, and the latest significant change in search is "location."

"Local SEO," or Local Search Engine Optimization, is the process of managing your homepage assets to show up in local search results.

Search engines use various data points, including your location, language settings, search history, etc., to deliver the most relevant results for you.

That means two people standing next to each other and searching the same terms on their phones might see different results.

Hand in hand with Early Childhood Education keyword marketing, Local SEO helps your school show up in search results for parents looking for schools like yours.